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Through interviews with eighteen tastemakers who are shaping K-style across creative sectors, from 1Million Studio's Lia Kim to leading K-pop stylist Youngjin Kim and drag pioneer Nana Youngrong Kim, Fiona Bae tells untold stories from true insiders, exploring a sense of identity in their work, how living in Seoul affects them and their creative output, and the decade of changes that has brought about the current K-style. Interwoven with these texts, five distinct photo-essays from celebrated photographer less_TAEKYUN KIM (recent credits including Vogue Korea, i-D Korea, and Dazed) capture the vibrant energy of Seoul's streets and the incredible style of its youth. Contributors such as songwriter and A&R Danny Chung, add their own vital perspectives on the scene, while fashion journalist Sukwoo Hong sits down with brands to watch for his K-fashion directory. Designed by Hezin O, with a distinct typography that blends Hangul and Roman writing systems, this is an inventive, genre-breaking look at K-style in the words of those shaping it.
